source: cnn.com
(CNN) -- Just how big is mobile game phenomenon "Angry Birds"?
Players have slingshotted more than 100 billion virtual birds in the game's many versions, more birds than actually exist on the planet.
That's according to Peter Vesterbacka, chief of Rovio, the Finnish developer behind the blockbuster game. Speaking on a panel Thursday at Fortune's Brainstorm Tech conference, Vesterbacka said the game has surpassed 300 million downloads and has set its sights on becoming the first entertainment franchise with 1 billion fans worldwide.
To reach that goal, the game's makers are expanding way beyond their pig-pulverizing core product, which has been a top app for iPhones, iPads and Android devices for more than a year. "Angry Birds" toys and stuffed birds have been hot sellers, and a board game hit stores this spring.
Also in the works are an animated series, a possible feature film and even a series of books, including a cookbook of egg recipes.
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